2.17.2012

Loco Love : Freeze Frame | Bloombeads

I’m a super sentimental kind of girl.  Always have been.  Over the years my need to hold on to sentiment has developed into what I like to call “OrganizedPackRataphobia” (OPR) disease.  So basically…I keep a lot of stuff because I think it all has meaning.  My husband would debate that. 

I got married in October of 2005, and 9 months later, my mom, the very best friend I’ve ever known passed away.  It was undeniably the most awful time of my life.  Based on my “OPR”, as you might imagine I've held on to a lot of things that belonged to her. Some of which I should and some of which I shouldn’t have but one of my favorites is this.

Image courtesy of Bloombeads
Some time in the spring of 2009, I was introduced to Freeze Frame’s custom line called Bloombeads.  Bloombeads is a division of Freeze Frame that takes your special blooms, like your wedding bouquet, and turn it into wearable and memorable art.  How cool is that??  They have some super fancy process, which I’m sure they’d do a better job of describing, whereby your blooms can become a bracelet, necklace, or pendant to name a few.

When I met Carli from Freeze Frame I shared with her that I still had my mother’s entire corsage from my wedding day, a few blooms from my bouquet, and one from my husband’s boutonnière, stored in my freezer.  Yes, it was 4 years later…don’t judge me.  Carli told me that it wasn’t too late to use them and make them into jewelry.  Say what??  I was all over it!  So we made arrangements for the delivery driver to pick up my frozen blooms, and a few months later the I had the bracelet pictured above and this one

Image courtesy of Bloombeads
as the result.  These bracelets mean a lot to me.  When I wear them, I’m reminded of the wonderful time I had on my wedding day.  They are comprised of what might seem to be just flowers but they are so much more. They belonged to special people in my life and on a very special day.  That day we laughed, we cried, we danced, we hugged and my mother gained a son.  The son she always wanted.  We became a new family.  So the three of us intertwined in that bracelet, is one of the most sentimental things I own.  It reminds me that no matter what love conquers all. 
Not only does Freeze Frame offer great products, but their customer service is awesome!  They stay in touch with you along the way and are always willing to answer any questions and offer advice.  They work hard to let you know that you and your piece matter to them. 

Check out this before and after! 
Image courtesy of Freeze Frame

Image courtesy of Freeze Frame

Image courtesy of Bloombeads
Feeling inspired, aren't you?

Read on after the jump to hear more from Carli Dixon, Freeze Frame Owner, and to see pictures of their fabulous work!
BEV:
If a bride wants to preserve her bouquet what are some of her options?
Freeze Frame:
A bride has many options for preserving her bridal bouquet; sometimes the hardest part of preservation is making that choice! For brides who want to keep the blooms intact, we provide an unlimited combination of framing and shadowbox options. These shadowboxes can include other important keepsakes from the wedding as well, like invitations, favors, photos, and monograms. Other brides are more interested in preserving the bouquet as Bloombeads jewelry. The jewelry is made from the actual flower petals and is available in the form of earrings, necklaces, bracelets, rosaries, and men’s items. We also make Bloombeads charms, which can be added to an already-existing Pandora style bracelet, or we offer our own starter Bloombeads charm bracelet.

Image courtesy of Bloombeads


BEV:
How long does it take to process a creation?
Freeze Frame:
Our process can range anywhere from 10-20 weeks depending on a number of variables. Each order goes through a rigorous 10-step process, and each step is executed by one of our professional floral artists. The process of preserving the blooms takes anywhere from 4-8 weeks, depending on what kinds of flowers are in the machines, external elements like humidity and temperature, and requires expensive technology in the form of freeze-dry machines. Once the blooms are dry, we individually stem and air-brush each bloom and piece of greenery, a labor intensive and slow process. But our happy customers agree, the outcome is worth the wait!

Image courtesy of Freeze Frame


BEV:
What has been your favorite creation to date and why?
Freeze Frame:
I may be partial, but my favorite creation to date is my frame from my own wedding.
I love how the zinnias dried, and I was thrilled with the effect of creating stripes from the blooms. We call this style “pave with fences” and it has become a favorite of our clients ever since this first one!

Image courtesy of Freeze Frame


BEV:
Are there some blooms that are easier to preserve and work with than others?
Freeze Frame:
Anything a bride should stay clear of?  We have success with most any bloom, and ALL blooms are ideally suited for the Bloombeads jewelry. The thing that impacts preservation more than flower variety is flower age and deterioration.  Almost any bloom that is nice and fresh upon arrival at our studio will dry nicely and retain its shape a color well. When blooms begin to age, the shape of petals and vibrancy of color begins to get compromised. My advice: plan ahead and have your shipping container ready to use on the Monday after the wedding. We provide an EZ Ship kit to make this step easier for folks, and we also have DIY instructions on our website.

Image courtesy of Bloombeads


BEV:
How quickly should a bride hand over her blooms to start the process?
Freeze Frame:
Ha – see response aboveJ the sooner the better! We recommend that the bride enjoy her bouquet throughout the wedding weekend, with a plan to ship it/deliver it to our studio on the Monday after the wedding. We also know, however, that many people think of this service several days after the wedding is over. In most cases, we can still create an amazing keepsake from blooms that are a week old (or older in some cases), we just might have to do something a bit smaller than the original bouquet, or use a few replacement blooms.

Image courtesy of Freeze Frame


BEV:
What do you love most about what you do?
Freeze Frame:
I love looking at the final quality check station at the end of a week and marveling at the amazing things our team has produced from peoples’ meaningful flowers. It feels like I get a peek into all of the chapters of the book at once, with each piece telling someone’s story of love, hope, celebration, and even sometimes loss.  It is a sight to behold and leaves me feeling very proud of what we can do with our own hands.

Image courtesy of Freeze Frame


BEV:
What do you wish every bride knew when they contacted you?
Freeze Frame:
What they love most about their bouquet. If a bride knows that, our staff can VERY effectively lead her down the appropriate path to building the perfect keepsake. We ask questions in our sales cycle to get a sense of that, but it is always helpful when a bride knows exactly what makes that bouquet a one-of-a-kind representation of her.

Image courtesy of Freeze Frame


BEV:
Anything else we should know?
Freeze Frame:
Because what we do is completely custom, we e-mail images of the completed order to EVERY CLIENT before shipping/delivery. It takes quite a bit of extra time, but we see great value in providing this level of customer service to our clients…we’re not happy unless you’re happy!

Thank you so much Carli for spending time with us, sharing your product and your insight!







1 comment:

JMM Photography said...

This whole concept is soooooooo super cool and a BRILLIANT idea!

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